If there’s one thing I love it’s YouTube and within the last year, I’ve focused on promoting YouTube ads.
Many people focus solely on Facebook and Instagram, which is fine, but YouTube is a goldmine. Not only is it simple, it’s nearly an untapped platform for ads.
In this article, I’m going to share some tips and tricks to running ads on YouTube so you too can tap into the huge potential this platform has to offer for your advertising needs.
Setting Up Your Ads
The first thing you need to do is set up a Google Ads account. After doing so, there are two things to consider. First, with an ad format, generally you’re going to be educating.
Sometimes there are ads that are really funny and they’re entertaining, but generally speaking, you’re going to be educating the consumer why they should be using this particular brand or product. Understanding this will make filming so much easier.
Second, you want to make sure you have a good hook, meaning that you have something that is going to bring them in or stops them in their tracks.
So you’re going to bring them in, educate them why they need this product, and then you’re going to offer them the chance to click the link and buy.
After creating a Google Ads account, set up your ads by following this step-by-step process:
Steps to creating an ad campaign
Click on the blue plus icon
Choose new campaign
Click on product and brand consideration
Start out with influencer consideration
Give it a name and the date you posted it
Add your budget type – daily
Select the total you want to spend for the campaign
Look at the CPV (cost per view)
Choose what type of ad to run
Select the language and location
Choose what type of videos you want your ad to show up on
Decide the schedule and frequency capping of your ad
Select the ad group name
Add a companion banner
Start by clicking on the blue plus icon and then new campaign. Take note that not all the options given can run video.
Choose product and brand consideration
If you click on product and brand consideration and then click on video, you can see that we have different campaign subtypes.
Getting the right traffic
The number one thing I usually start with when first testing something out is influencer consideration. What this does is enable Google to find the viewer and optimize based on what you select or based on what the person is supposed to do.
When you have a more seasoned pixel, another option is to select website traffic. You want to drive conversions.
Another option you can choose is leads, which is also a conversion based action, as well as manual, which gives you all the control to optimize it yourself. These options are more advanced, so I recommend you choose product and brand to start with until your pixel is more seasoned.
Choose budget type
You can add your budget type, usually daily and select how much you’re willing to spend overall and per day. The approval process with Google normally takes about one to two days, but with a newer account, it could take longer.
Choose frequency capping
When choosing frequency capping, which is choosing how often a person sees your ad, select the option to limit how much per day anyone sees your ad.
For example, you can set it so a person only sees your ad twice per day. By doing this, you don’t pay money for ads being shown to people who are not interested in your ad.
The ad group
The ad group is where we’re going to do our targeting. If you’re brand new, I recommend leaving all the information as is because that’s going to give you the data you need to optimize later.
Then you can look at the data and target the right people for your ad. Collecting and knowing the data is essential for this.
I also recommend you make and use a companion banner, which you can make in canva or photoshop.
This is what people are going to see on their desktop. They can click on this banner or click learn more to go to the link where you want them to go.
Types of Ads
There are different types of adds you can choose to run on YouTube.
One type is in-stream ads, which are ads that appear before a person’s video. Google charges you only after someone has viewed the ad more than five to ten seconds, depending on what you set it as.
Another example is discovery ads, which are usually located on the right hand side or below the content of the website. These ads are thumbnails or banners with a hook to your offer. Google charges you for each click.
A Game-Changing Tool I Use With YouTube Ads
Normally what I use is keywords or placement targeting. If you’re just getting started, I recommend placements because keywords can be a little more complex.
Placement ads are where I find video ads that have monetized on videos that have monetization and I want to enable and run my ad on that video.
The process to actually find videos that are monetized is extremely time consuming.
So, to make this process easier and much quicker, my friend Justin Saradi created a tool called tube sift.
What you do in tube sift is type in a keyword and put the max results, for example 50, and then you can click on search and it’s going to find monetized videos that you can put your ad in front of.
YouTube ads are simple to set up and a great option for advertising. They are a nearly untapped goldmine that can change your business and get more visitors to your offers.
So the next time you need to run ads for your business, try YouTube ads and see for yourself what a difference they can make.
If you are like me and want to see the video version of this check out the YouTube video down below!
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